Is it Time to Update Your Equity Mining Tool?
Equity mining is one of the most profitable tactics in the auto dealer’s arsenal, but when you’re bringing in the big guns are you sure they’re doing as much as you need them to? Data mining software has come a long way, but it can still be difficult to integrate with your CRM or make […]
Making Your Dealership More User Friendly with Equity Mining Tools
In the last few years, equity mining tools have helped dealer owners make great strides in identifying their most qualified leads in an effort to notify them of upcoming savings and deals that they may want to take advantage of. But while this tool can help you, the dealer, identify your likely candidates, how can […]
Why Your Dealership Should Be Texting Customers
… … Sorry. I just got a text from Roberts Chevrolet reminding me that my car is due for service. They even included their phone number so I could easily call and make an appointment right away while it was fresh in mind. This is probably one of the best examples of how your car […]
Is Your Automotive Website Converting Mobile Users?
After groggily hitting the snooze button on my phone’s alarm this morning, I scrolled through my Twitter feed, skimmed a few news articles, and put on my favorite Spotify playlist. I then walked downstairs—phone still in hand—to make some calls, look up the weather forecast, and get a jump-start on my day. While answering emails […]
How to Get More Leads via Mobile for Your Auto Dealership
I was recently a new car shopper myself. And I’ll admit, at the start of my research, I was all over the place as far as where I did my searching. Top level, I was at my laptop on the manufacturer’s sites building my to-be dream ride. But as my search narrowed, I found myself—drumroll […]