Let’s talk numbers. Car shoppers are spending 12.5 hours online shopping for a car compared to 11.2 hours in 2013. They also visit 9.3 websites before making a purchase, 4.3 of those being dealership websites. So how do you make sure that your dealership’s website is one of the lucky 4.3?
In our upcoming webinar scheduled for May 12, 2016, you’ll learn about digital marketing strategies that can help you ensure that shoppers not only find your dealership but also turn to you when they’re ready to buy.
To give you a taste of what’s in store, let’s take a quick look at the topics the webinar will cover: buyer behavior, Google search, responsive design, and lead nurturing.
You can learn more about these strategies by signing up for the webinar. Just click on the link at the end of this post to reserve your spot.
As we’ve seen in the statistic about how much time shoppers are spending online, it’s clear that buyer behavior is changing. Today, consumers increasingly depend on digital resources to make purchasing decisions. They’re also using those digital tools in new and different ways.
For example, before 2010, the photo sharing app known as Instagram was only a twinkle in an entrepreneur’s eye. Now on any given day, an average of 70 million photos are posted and the like button is clicked over 2 billion times.
And people aren’t just liking posts from their social circles. They’re also liking brand posts and sharing pictures of their favorite products, all with their friends and family.
Now we’re not saying your dealership should immediately hop on the latest digital trend, but this example does illustrate how buyers are changing the way they communicate with brands.
Google search is one of the most important factors when it comes to how people find your dealership online. After all, that’s where 89% of consumers go to make purchasing decisions, so clearly it’s important to be on Google’s good side.
To do that means structuring your website pages in a way that Google expects and understands. If you’re going to make your website easier for shoppers to find, you have to make it easier for search engines to find it first. That’s where search engine optimization, or SEO, comes into play.
If you’ve never heard this term before, you’re not alone. But failing to use responsive design could be costing you valuable customers. To put it simply, responsive design speaks to a website’s ability to adapt to whatever device it’s being viewed on, whether that’s a computer, a smartphone, or a tablet.
The benefit of this is that, when a website is optimized to be viewed on different devices, it makes it easier for shoppers to use the site, become a lead, or make a purchase.
Not every contact is ready to buy. Imagine you’re at a clothing store and you’re just browsing. If a salesperson was on top of you the moment you walked in the store trying to get you to buy something, you’d probably walk out. On the other hand, if you needed help finding a pair of pants but no one was around, you’d be fairly annoyed.
Lead nurturing allows you to monitor your contacts until they’re ready to make a purchase. In doing that, you not only ensure that you’re moving leads through the buyer’s journey, but you’re also helping your sales team run more efficiently by delivering sales-qualified leads to them.
To learn more, sign up for our free webinar, From Click to Close: How to Make Sure Shoppers Find and Buy from Your Dealership. This webinar will be hosted by FullThrottle’s leading digital marketers who will share the latest strategies to help you make your dealership more visible in the digital space where your customers are hanging out.
—Christopher Wirth is the Inbound Marketing Team Lead at FullThrottle, a full-service Philadelphia-area advertising agency.